If you have been putting off your online marketing efforts because you are too in the dark about things such as search engine optimization and building backlinks, then you need to consider using social networking as a means to building the site that you have always dreamed of. Social networking sites take the concept of the Internet, and they make it so user friendly that even non technical people can understand it. If you consider yourself one of the suffering "non techies," then your time for making excuses is done. There is a reason that social networking sites are called Web 2.0. They are the next step - the superior evolution - of the online world. Here's how you can put them to use and maximize your potential customers.
1. Think about automated software.
There is a right way and a wrong way to use automated software, which can successfully manage and build your social networking connections. You should never use it as a blanket advertisement. You should instead use it as a means of finding targeted connections. If, for instance, you write books in the romance genre, you may want to find a successful romance author on Twitter, who has thousands of followers.
2. Know how to approach.
From there, you know that these followers have a deep interest in romance novels. Maybe they'll have an interest in yours. But the last thing you want to do is start spamming them with comments and pleas to try out your book. Instead let your profile show what you do for a living, and then start a conversation with them. The conversation can be within your field of mutual interest, or it can be something mundane. The important thing is to take off your salesman cap and wear only your "person wishing to establish a legitimate connection" hat. After all, sincerity is the best way to win a customer.
3. Realize what connections mean.
People tend to befriend others, who share similar interests, hobbies and beliefs. For every targeted follower that you can attract, there are five to ten other people that follower can bring to your product based simply on the fact that they share a deep bond. You're not going to have any success trying to establish legitimate relationships with thousands and thousands of people. There are not enough hours in the day. But what you can do is focus on building relationships with influential persons, who can bring others to your product or service and serve as an evangelist for your business.
With the right approach and the right tools, it's not hard to find potential customers on Twitter, Facebook, or any social networking site. The challenge is in how you approach them.
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