Are you aware of the growing trend of people spending so many hours in front of their computers? Most probably, they might be spending so much time in Twitter or in Facebook. Without a doubt, social networking is one of the inevitable forces on the web right now. Let us explore the advantages and the disadvantages of these social networking sites.
Social networking sites opened the doors to faster and better communication. Here are the advantages of these sites:
Connection
In today's fast-paced lives, social networking is being used in the corporate world because of its influence. It has the power to connect people and businesses. It can be employed to build relationships and connect with clients. A few years ago, people only stay in touch through email or phone calls. Now, they can connect through an easy medium that is more fun and interactive. And the great thing is that they can share photos and videos, update real-time news, and do all these in a simple and convenient manner. Thus, companies have used the power of Facebook, Twitter, and other social networking sites to promote their businesses.
Feedback In today's fast mode of communication, social networking sites allow you to ask for feedback and receive it instantly. Thus, you can develop your site, your product, or your brand in a snap. This is truly a powerful way to conduct market research and improve one's business down the road.
Low Cost
Another advantage of social sites is that it allows us to communicate for both personal and business purposes in a cheap way, if not for free. In business, you can definitely find prospective clients through social networking sites without spending a fortune in the usual advertising platforms such as print or television. If your business is still small and you have limited budget, social network sites are definitely a must-try in promoting your products and services.
When there are advantages, the power of social networking sites has its own set of disadvantages too. Here are a few that you need to be aware of:
Time Consuming
Because it is free, campaigns can be really time-consuming. The key here is finding tools, software, and other solutions that will make the whole process simpler and faster.
Identity Theft
Because of the lack of anonymity, you are exposing your identity to the public. This may be used for other purposes that you may not have knowledge or permission. Thus, you need to be careful with scams and identity theft. There are a few ways to combat these problems though. With the use of the technology, you have to be aware of the risks and find the best solutions to prevent these problems from happening to you and your business.
Conclusion
There are advantages and disadvantages to the use of social networking sites. Nevertheless, it is paramount to make use of this technology to survive, especially in this time of cut-throat business promotions. When done right, it is cheap, effective, and can take your business to the next level. As far as the disadvantages are concerned, it is a matter of finding the right solutions to these drawbacks.
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