Given the mutable nature of the internet, drawing in visitors to a company's website has always come with certain difficulties. While there are a number of ways that this can be done, most are fairly ineffective, calling for a great deal of work with very little pay out. However, in recent years, with the rise in popularity of web videos, video marketing has become one of the ideal strategies for producing online traffic, and now is the time to take advantage of this emergent new marketing tool in order to stay ahead of the competition. While the benefits of video marketing are numerous, here are a few of the top reasons why video marketing works so effectively.
Using video gives you the ability to capture a viewer's attention far more easily than text content. Studies show that given the general audience's short attention span, ads have only a matter of seconds to ensnare the viewer, a goal that text content just can't achieve. Video offers a proven means of adding a dynamic element to the message you're trying to send the viewer, as well as being able to convey mass amounts of information in a brief space of time. The longer you can hold your audience's attention the better, as this will both help to improve your search engine ranking and guarantee that your message is head.
Videos can also go viral. Given a quality presentation and the proper placing and push, web videos have the ability to be ranked and shared by countless individuals across various social media networks. With the staggering number of views that video hosting sites receive each day - e.g. YouTube recently announced a daily viewership of over four billion - it's easy to see the vast potential for a video to be picked up and passed around among a limitless audience. When this happens, promoting yourself and drawing in customers is easy. The next step is to consistently produce high quality videos which have the same effect and lead to a devoted following of viewers.
Perhaps the most important benefit offered by web videos is their ability to develop a human connection with the viewer. Videos allow you to put a face to your company which can be an important factor in the anonymous world of online marketing. Making this connection will then let the audience begin to build a sense of trust in your company, which can be a hard thing to achieve, and hopefully then translating into loyalty and a high customer retention rate.
Taking advantage of this boom in web video popularity as a marketing tool is perhaps the cheapest and simplest method you can find to draw in traffic and turn viewers into loyal customers. Take your time, plan out your videos carefully, and, whether you produce them yourself or hire a professional video production team, do whatever it takes to make as many of the highest quality videos as possible and before you know it your work will be paying off in a noticeable increase in your web traffic.
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